Our Principles
Function First. Mom Quality. Effortless Style.
Function First
We know that being a mom comes first so we’ve designed our clothes to fit your day. This includes discrete nursing so you can nurse anytime, anywhere, no blanket required. Easy care for busy moms, just machine wash cold. And well-designed cuts so you are free to play with your little one without worrying about any wardrobe malfunctions!
Mom Quality
Having beautiful clothing is lovely, but if it can’t stand up to a mom’s lifestyle it will end up in the back of your closet or worst yet destroyed. All our clothes are tested to handle your everyday such as stain resistant and camouflaging fabrics for the inevitable baby spills and spit ups and quality construction to withstand the most active of babies.
Effortless Style
There was no need to compromise on style, we are much more creative than that. Through our innovative designs and fabrics we have produced a beautiful, classic line of clothing. Most people won’t even know it’s meant for nursing. All our clothes are meant to be effortless; to be slipped on without any fuss.