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Who is normalizing breastfeeding?

Has the hashtag #normalizebreastfeeding or simply #normalizeit taken over your social media feed? Is your Instagram filled with women posting their brelfies (AKA breastfeeding selfies)? Even celebrities are getting in the game. The normalize breastfeeding movement is a powerful cause and its impact is growing. 

The movement is changing our culture of breastfeeding.  Women need to feel comfortable nursing anytime, anyplace. The laws are supportive, however, there is still a culture barrier to overcome. We believe a major component to increasing our breastfeeding rate in the US is by helping mothers incorporate breastfeeding into their current lifestyle and not the other way around. Women nurse every 1-4 hours, which makes it next to impossible to organize an outing if breastfeeding in public is shunned upon.

So who is paving the way? There are a number of amazing moms, photographers and celebrities leading the movement, here are a few:


The range of family photography has reached new heights.  No longer bounded by static, smiling family photos, many families are opting to pose for maternity and labor shots, as well as those intimate breastfeeding moments. Family photographers are embracing the change; Ivette Ivans is one of the more well known.

Ivette Ivens

Ivette Ivens is an amazing photographer and well known for her work of capturing the beauty of breastfeeding. Breastfeeding can be messy and uncomfortable, but Ivette focuses on the mother’s inner consciousness, beautiful saintly and celestial.  Be sure to peruse her site for some inspiring images.

Ivette Ivens Breastfeeding Photography

Source: Ivette Ivens


It’s amazing to see so many celebrities join in, posting their brelfies and giving the world a peek into their lives as mothers. With every other area of their lives on full display, why should breastfeeding be any different?  From Olivia Wilde, Gisele Bundchen, Nicole Trunfino, Miranda Kerr to Gwen Stephani the list goes on and on.

Olivia Wilde

Olivia Wilde did a full spread in Glamour magazine breastfeeding her little one.  Originally the shoot was just going to be her, but as her son got hungry mid-way she realized that if they wanted to really capture what her life was like, breastfeeding was now a big part of that. 

Olivia Wilde Glamour Magazine Breastfeeding

Source: Glamour Magazine

“It was an interesting experience because that photo shoot came out of a very organic moment of having to feed my son because it was just my choice to breastfeed. But I did not in any way intend to shame women who had chosen not to breastfeed for whatever reason. It’s a complex issue, but the one thing that’s not complex is that people should be allowed to breastfeed wherever they want, whenever they want.” - Olivia Wilde

Gisele Bundchen

Gisele is a well known advocate for breastfeeding, although perhaps a little too forcefully.  She was once quoted saying  “there should be a worldwide law...that mothers should breastfeed their babies for six months”. She later clarified and pulled back her words stating  “My intention in making a comment about the importance of breastfeeding has nothing to do with the law,” she said. “It comes from my passionate beliefs about children. Being a new mom has brought a lot of questions. I feel like I am in a constant search for answers on what might be the best for my child. It’s unfortunate that in an interview sometimes things can seem so black and white.”  One of her more famous photos is highlighted below.


Tree of Life

Did you ever come across the #treeoflife pics? They were trending earlier this year as the latest artistic take on a brelfie. With the help of the PicsArt  application, brelfies are transformed into beautiful works of art. The tree of life has often served as a symbol for connecting forms of creation, the act of breastfeeding is a wonderful example of that.

Christina Sutra Tree Of Life Breastfeeding

Source: Instagram user @christina_sutra


Through Facebook breastfeeding groups, many mothers gain an immense amount of support throughout their breastfeeding journey. Having a virtual community to cheer you on, when perhaps even your own mother isn’t your biggest supporter can go a long way. 

Yet, some moms still have bad public breastfeeding experience where they unwelcomed. These groups will go to bat for them and ensure the individual or company understands the importance of changing their ways as required by law. 

For example Oregon mom, Karina Gomez was "humiliated" when a Marshalls store employee instructed her to breastfeed her baby in a bathroom stall.  Shortly after a Portland mom group organized a successful nurse-in to support her and other moms.

Marshalls Karina Gomez Facebook

Source: Facebook user Karina Gomez

Many studies have shown that our view on breastfeeding is largely influenced by culture. It’s up to us to support the normalize breastfeeding movement so all mothers feel comfortable to feed their child as they see fit.

- Veronica

MAIA MODA Co-Founder


A version of this article was also published in Well Rounded NY


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